Željka Rudar is a Zagreb-based music and communication professional with over 20 years of experience in PR, artist development, and digital storytelling. She is the founder of by the way. agency and the curator behind Akustika Session, a live series with over 200 acoustic performances. Previously, she held senior roles at Universal Music Croatia, Sea Star Festival, and Mixmag Adria. She is also a passionate podcast listener, F1 fan (Team 44!) and DJ enthusiast.
