Nikola Žinić is the founder of 5068.agency, a future-focused creative consultancy built on the belief that brands can no longer be designed for a single predictable future. Instead, the agency develops adaptive ideas that evolve alongside shifts in culture, technology, and human behavior. With more than 30 years of experience in branding, communications, and innovation, Žinić is also widely recognized as the co-founder of Bruketa&Žinić, one of Southeast Europe’s most awarded creative agencies, with more than 650 international and regional awards, including two Cannes Lions. A respected industry leader, he regularly serves on international award juries and lectures on creativity, branding, and innovation, helping organizations stay relevant in a rapidly changing world.
