Goran Vrabec

CEO of Volim Ljuto

Goran Vrabec is the owner and CEO of Volim Ljuto, Croatian company which specializes in chili pepper growing and manufacturing of hot sauces and other chili products.
Business was started in 2013 as a family business from scratch and today Volim Ljuto team is counting 7 people and continues to grow. Today, Volim ljuto is established in Croatia as a leading hot sauce brand. Volim Ljuto products are sold in more than 50 small and specialized shops and over 200 restaurants are using their products. Interesting fact is that Volim Ljuto started primarily as an online brand and after expansion to specialized retail stores it’s online sales are still around 50% of complete sales. Recently they expanded their business by opening first shop for true food hedonists called Spicy Days with a slogan – Chili, Spice, BBQ, Beer.