Joe Basic is Founder and Managing Director of MPG, leading Marketing and Promotions Agency in Southeast Europe. After studying at IVEY SCHOOL of BUSINESS at Western University, Joe Bašić has collected over 30 years of experience in North America and Europe working with leading global and regional companies creating and implementing many unique and effective marketing and promotion strategies. The MPG 3 POINT APPROACH has become a signature trait and a key factor in the success of over 10 000 events, promotions and product launches he has been involved with. Using these proven techniques in RETAIL, DIGITAL and LIVE channels MPG creates INSPIRED MOMENTS converting millions of customers into consumers annually. Today MPG has offices in Croatia, Slovenia, Serbia and Macedonia with over 300 full time employees. Since 1997 MPG has organized many globally recognized events and promotions in Croatia and the region, including Umagination, Adria Music Conference, Ultra Europe Music Festival, MicroSoft WinDay’s, MTV Summerblast and many other international concerts including Justin Bieber, David Guetta, Swedish House Mafia, Estelle, Example, Simple Minds, Sigala, U2, Marshmello, Sting and Will Smith.
