Lars Silberbauer Andersen

The Creator of LEGO’s success on social media

Lars Silberbauer is Senior Global Director of Social Media & Video, LEGO.

He is the creator of LEGO’s global success on Social Media and Video platforms.

Based in London with team in the US, Denmark, Shanghai and Singapore. Lars is driving the well know and innovative toy company’s social media & video strategy and execution. He has been developing  the company’s social media engagement from scratch and created a global organisation.

When he began in the company there wasn’t even an official LEGO page. In 2015 Adweek scored LEGO as the number one brand on Social Media and YouTube in the toy industry. Lars has been named as one of the 25 most Innovative and influential marketers in Europe by the Holmes Report.He holds and BA and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.