Lucija Potočnik is the Brand Strategy Lead at 404 agency, one of the leading digital and creative agencies in Croatia, based in Zagreb. 404 is a recurring winner of advertising and creativity awards, and is a part of the MYTY group, serving as its creative hub for clients across Europe.
With more than a decade of experience in digital marketing and creative strategy, Lucija worked on a wide range of clients, from small OPGs to large regional and international companies, across diverse industries. Her main passion is setting up creative strategies, based on deep understanding and research; strategies which can spark new ideas and find new ways of communication with audiences.
She actively contributes to the development of the profession through education, often teaching and leading seminars, as well as running workshops with local communities. Her importance in the regional communications industry has been confirmed by her repeated participation in juries of renowned professional awards and her membership in the organizing committee of the professional award MIXX Awards Croatia.
