Marita Čatić (2001) is a communications and digital storytelling expert and the founder of ARTA, a communications agency based in Zagreb. She began her professional journey at the age of 15, working on communications for the Croatian School Sports Federation and the International School Sport Federation, positioning herself at a very early stage as one of the pioneers of modern digital communication and social media management in the Croatian market.
Today, with more than ten years of experience, Marita is behind communication strategies and creative executions for some of the most recognizable global and regional brands and public figures. Her portfolio includes communication collaborations with names such as Zdravko Čolić, Donna Vekić, the Marin Čilić Foundation and the Croatian Tennis Association, as well as campaigns for brands including ABOUT YOU, Samsung and adidas.
Her work on the communications and PR aspects of major international music events in Croatia particularly stands out. Her portfolio includes concerts by world-renowned artists such as A$AP Rocky, Ricky Martin, Dua Lipa, Sting, Iron Maiden, Lenny Kravitz, Eros Ramazzotti and many others. Through her work, she currently collaborates with a range of cultural institutions and brands, including Komedija Theatre, Limona, Orangina, Ritter Sport and MOJO Rental SEE, acting as a strategic communications advisor and overseeing the execution of communication strategies. At the heart of her professional interests are creating powerful stories, developing brand culture and building communication that delivers long-term value.
She is the author of the book *Crvene štrample*, a recipient of the VERN’ University Rector’s Award, and a finalist for the Croatian Public Relations Association’s (HUOJ) “Young Hope” Award. In 2024, she participated as a panelist at the Women in Entrepreneurship conference, where she spoke about entrepreneurship, communications and brand building in the digital age.
Alongside her agency work, she is dedicated to scientific and academic activities through writing research and professional papers and collaborating with universities on research in the fields of communications, digital culture, brand strategy and event management. At the core of her professional interests is the creation of compelling brand stories, the development of brand culture, and communication that creates long-term value and evokes emotion across diverse audiences.
