Senior Regional Marketing Manager for Nike (Sport Time Balkans) covering 10 regional markets in the Balkans (Serbia, Romania, Bulgaria, Bosnia, Macedonia, Montenegro, Albania, Kosovo* and support activities for Slovenia and Croatia).
More than 10 years of experience in the field of marketing, working for renowned global brands such as Nike, St. Regis, MINI (BMW Group).
The main focus in the professional field is on brand image building and raising brand awareness. Building closer and stronger bonds with the consumer and relevant communities and delivering premium brand experience.
Was part of the team that organized one of the biggest sports and lifestyle events in the Balkans including the We Run Belgrade 10K race, Sneakerville Festival and Metcon FortFight Competiton, with tens of thousand of consumers engaged with the brand.
Was part of the team that conceived and organized Move to Zero Campaign, part of the Global Nike Sustainability Initiative, where 20.000 used sneakers have been repurposed for renovating a derelict basketball court in Belgrade.
Most of the spare time is dedicated to 2 jack russell’s, training crossfit and binging epic fantasy and sci-fi tv shows and movies.