Vladimir Potočki graduated from the Faculty of Economics and Business at the University of Zagreb, where he also completed his postgraduate studies. He joined Auro Domus Online d.o.o., owned by Artemis Holding, in 2022 and currently serves as a Member of the Management Board.
Before joining the Auro Domus Group, he spent 22 years at Privredna banka Zagreb d.d., where he served as Director of the SME Business Centre Istria within the bank’s small and medium-sized enterprise banking division. During his banking career, he helped develop numerous lending programmes in cooperation with local and regional authorities in Istria County and served on various credit approval committees.
He places particular emphasis on financial education and improving public financial literacy, focusing on understanding economic and monetary developments, responsible personal financial management, saving, investing, and preserving the value of assets.
As a speaker, panellist, and interview guest, he regularly participates in business and financial conferences, professional gatherings, lectures at faculties and universities, chamber of commerce events, podcasts and other educational and media formats. Through his public appearances, he aims to make complex economic and financial topics accessible to a broader audience clearly and practically.
He is a member of the Board of Directors of a non-profit association dedicated to preventive health initiatives and raising awareness of men’s health.
