Glazione Rocha is a Global Creative Director with over 20 years shaping how fashion brands look, feel, and connect with people. He is steering Lounge by Zalando marketing efforts
across 21 European markets and, more recently, led AI-driven brand campaigns at scale, where technology, fashion craft, and storytelling coexist rather than compete.
His recent project led the Gen AI creative transformation at Lounge by Zalando, restructuring creative processes and workflows and upskilling the creative team.
In addition to AI, he led the strategic creative development of traditional campaigns, brand visual identity, the artistic direction of creative content, and sonic identity.
