Barbara Toma is head of the social media team in Večernji list, one of the largest media publishers in Croatia. She has a bachelor’s degree in digital marketing from University College Algebra.
If you asked her 5 years ago, is social media her future, she would say definitely no! She first came to the company as a young woman with no carrier goals, but that changed quickly. After only two years of being a social media administrator, she became head of social media. Now she manages more than 10 business social media profiles of Večernji list.
Her biggest passion is content and how to present it to the audience she manages. Her other love is advertising and all the possibilities of it. Social media channels of the Večernji list have grown in the last five years more than they can imagine. Every audience needs another strategy and that is the main goal they aim for. To present themselves to the audience on Facebook, Instagram, Youtube or TikTok is challenging but also very fun.