Bojan is a 38 yrs old professional born in Split but has spent his entire career in Zagreb working both within marketing and IT. Starting his career as a copywriter in an award-winning agency, he developed interest for advertising while maintaining his study in economics and marketing. With changing IT trends he slowly moved to digital marketing with IT as a support while trying to embrace current trends. Working for leading media and publishing company in CEE and leading digital initiatives in UN later on, he got an opportunity to work with cloud technologies both for Microsoft and Infocumulus, as a leading CRM company in the region. He was responsible for presales and sales activities as well as holding presentations, workshops and driving consumption of CRM and marketing automation tools. in the meantime, he joined Algebra in 2016 where he still acts as a lecturer covering those same areas of business. Recently he joined Microsoft as Product Marketing Manager for 15 countries in order to help partners, customers and local offices to fully understand the importance of CRM, marketing automation and all relevant technologies that shape today’s
digital transformation.
