Dario Marčac is a 26-year-old TikTok sensation with half a million followers, and the number is growing every day. He is one of the Top 10 Balkan TikTokers and is one of the organizers of the first TikTok meet-up in Croatia. With his witty content on the social network and numerous challenges that delight a large audience, Dario distinguished himself as one of the most popular domestic TikTokers. Linking TikTok to Instagram Dario has over 650,000 followers consuming its content. He also manages profiles for several brands that were among the first to recognize the power of the fastest growing TikTok platform, whose concept is different from Instagram and Facebook. Dario is mentioned as an example in the first book about TikTok published in Croatia. Thanks to his personal success, he now works with clients from various fields and his business is expanding daily. He has been a guest of many conferences and festivals: UEFA Futsal Champions League Panel on “How to become a successful sports organization”, where he participated as a panelist to show the benefits of using TikTok as a sports club; as a speaker at the WOLF conference, which empowers Women Entrepreneurs; My Smart City Zadar conference about digital nomads and how to use TikTok to attract them; as panel moderator at Cro Commerce 2021 conference he led the discussion about influencers and their role in marketing; at Lider Marketing by Numbers conference; and numerous others. At only 26 years old, Dario was the youngest lecturer at 2021 Weekend Media Festival in Rovinj. Due to the fact that he successfully onboarded dozens of companies to the TikTok platform and that his private content is always different and interesting, the media regularly broadcasts his work. His #BookTok challenge that included 16 school librarians from all over Croatia was covered on the National TV station, numerous newspapers and magazines.