Since joining L’Oréal, Darko helped to implement the company’s new sustainability program “L’Oréal for the future” in the Adria-Balkan region, focusing on consumer engagement, Group brands CSR programs and initatives, and upskilling of employees. He was the lead in launching beauty4thefuture, a regional campaign aimed to raise awareness about the recyclability of beauty packaging, and has established successful cooperation between the global L’Oréal Fund for Women and local NGOs.
