CEO and Founder of Abnormal Marketing Consultancy- helping companies and brands to grow in a sustainable and profitable way. Ex Coca-Cola Marketing Director in CEE Region with 20+ years of working with the world’s most famous brands across Europe with a proven success record. His expertise is FMCG and IT/telco with a strong focus on Brand Value and Love Growth through the lenses of Revenue Growth Management principles. He holds MSc degree in Marketing Management, and acts as an inspirational speaker and lecturer at universities, business schools, and conferences. International marketing awards winner. He often acts as a mentor and coach by translating and simplifying complex business concepts and challenges into easy-to-understand actionable and achievable plans.