Born and raised in Athens, Greece, Nefeli studied Economics at the University of St. Andrews in the UK before feeding her passion for communicating by studying Communications and PR at the American College of Greece. Her blogging career that now boasts 116,000 followers on Instagram started while living in New York in 2013 and has evolved into a full-time job over the past six years and into a vocation for social media entrepreneurship. Last year, she was hired as a senior account manager at the Athens-based, The Agency PR, with a focus on international projects.