Pamela Pavliscak

Tech Emotionographer & Founder of Subjective

Pamela is a tech emotionographer whose work focuses on how technology affects our feelings and relationships.

As the founder of Subjective, a creative studio for emotion tech, Pamela designs experiments that challenge us to see technology—and ourselves—in new ways. She is also a faculty member at the Pratt Institute, where she teaches emotional design and affective computing. Whether sharing emotional readouts of brainwaves over video chat, hosting salons on schadenfreude, or training neural networks to generate new feelings, Pamela’s work helps audiences understand how technology can broaden their emotional range.

Pamela has more than 15 years of experience in human-computer interaction, having led work with Google, IKEA, NBC Universal, and Virgin Atlantic, among others. Her work includes everything from leading digital well-being hackathons to develop alternatives to addictive design, testing emotional AI systems in cars to understand how it could make roads safer, and developing creative strategies for simulating a feeling of home in an AR app.

She’s been featured as an expert on technology and emotion by outlets such as NPR’s All Tech Considered, The LA Times, CBC, Slate, and Engadget, and has published articles about technology and emotion for Quartz, Mashable, and other publications. Her book, Emotionally Intelligent Design, is part of the curriculum at major universities and is used at companies around the world to guide empathetic design. Pamela has also keynoted at a wide range of events all over the world, including TEDx, SXSW, and Creative Mornings.

She lives outside of New York City, with her family, lots of pets, and a growing collection of robots.